Your Next Big Marketing Opportunity: The U.S. Hispanics in Spanish

Your Next Big Marketing Opportunity: The U.S. Hispanics in Spanish

Lately the Hispanic consumer segment is on the radar of every Fortune 500 CMO. These are the facts and a good reason to invest in it: a 163% increase in Hispanic population between 2010 and 2050, this means the 30% of the population by 2050. One trillion dollars in buying power in 2010, rising to $1.5 trillion next year, an increase of 50% in five years which is now!