I’ve got new clients, I know what they want is me writing a magnetic and persuasive copy that would increase their income; whether they sell goods, or services, or both.
When I wanted to do a living writing, I naturally went to study the art of a persuasive and enchanting copywriting with the best. The American Writers Association Inc. (AWAI).
I learned a lot about writing that I apply every day with my clients, in my articles, in anything I write.
Practice makes the master, you would say.
Yes. However, I always found out a constant matching our everyday life. We are always selling something, let me show you.
If you go a job interview you sell your knowledge and expertise; you sell yourself.
If a teenager wants to go to a party, she needs her father permission, so she sells him the idea of allowing her to go. She might need to be especially enchanting.
When we have a conversation with our bestie in a cafe, we sell her our ideas expecting she agrees.
The differences between our daily colloquial speech and the sales copywriting from an expert are:
Awareness: Copywriters are aware of the fact that they are selling you something specific, they know who would be interested, They are know how to be persuasive, and they direct their message to the exact segment of people
Skills: Copywriters communicate like magicians make magic, they always have the correct word, verb, adjective, everything; apparently coming out of the hat at the exact moment.
Storytellers: Whether the copywriter is one of those who goes straight to the fact; or one who tell you a detailed story. They have the ability to build up a coherent, persuasive, enchanting and articulate story.
So, as you can see we all have the sales skills embedded in our DNA, the difference is that some of us practice specific skills to apply them.
Look closely at the process.
The technology sales executive, the woman, having coffee with her bestie, the person interviewing for a job, and the copywriter.
The three of them explore their prospects needs. Then they will explain why their good, service or idea is exactly the one that will give the client the desired satisfaction. Finally, they will push a decision to close the deal.
Voila! It’s a sales process. It’s our everyday life.
The difference is that even when we have different skills, we all practice the same. The sales thing.