We share our planet with the Coronavirus, that’s an undeniable fact. So, apart from creating a vaccine, we should accept that it will stay. I don’t need to tell you how many sick ones we have worldwide; the number changes every day, you can see it in the news.

CEOs will eventually see some of their employees sick regardless of the position.

Working environments, as we knew them, are evolving.

The best thing that can happen to companies is to have committed CEOs willing to change and transform for the better.

Probably, most CEOs have questions like Where does the digital transformation fit in? How do I manage all this technology when it is not my area of ​​expertise? How can I delegate and still show leadership? How can I handle a crisis like Coronavirus? And yet, get the expected results?

CEOs need a guide, where the first step is to be leaders, and the second step is to create healthy and productive environments.

The CEO must guide the vision, enable the team, and be exemplary in the transformation process that the organization experiences. The CEO must run the businesses more actively and create teams ready to accept and adapt to change faster than ever.

Speaking of a health issue like the Coronavirus, the teams’ culture becomes a key element to succeed because hey! Applying home-office isn’t a synonym for a holiday.
There are six critical pillars for the adoption of digital transformation that serves as a guide to the committed CEO.

1: Culture

The most crucial CEO’s work has to do with culture. She has the responsibility of encouraging a mindset that not only accepts changes and challenges but normalizes them integrating a set of new ways to do things and achieve goals. Adopting home-office and using technology to work while in a crisis like Coronavirus is be the perfect example.

2: Customer Experience

Although many would say that the customer experience is the basis of the digital transformation, in terms of the CEO, it is in second place. This is because, without a clear mindset inspired by the company’s culture and mission, such customer experience can hardly exist. No one can give what one doesn’t have.

3: People

You’ll tell me that it is up to Human Resources. It is not, the CEO is responsible for participating in the employees’ profiles definition aligning them to the company’s culture, mission, and vision. Which are the qualities of the people to create the desired environment and, therefore, customer experience? What’s the profile of the leaders in a digitally transformed organization? Do they have the ability to adapt to markets, as water adjusts to its container?

4: Innovation

Digital transformation means innovation. The CEO’s role is to direct it through clear, strategic, and mission-oriented business goals. A great leader is always innovating. In her mind, challenges are opportunities to create new ways to operate, new products, new ways to satisfy the clients. This CEO transforms the environment, harness new technologies, whatever can leverage the team and, therefore, the company.

5: Change

The ability to change in an agile and efficient way is the most significant challenge for the CEO. And an essential part of the successful digital transformation process. A committed CEO surrounds herself with sharp thinkers and is open to new technologies and methodologies.

6: Leadership

Digital transformation requires robust, innovative, and flexible leadership represented by the CEO above all else. This leadership transcends to the organization through its management team. This group of leaders creates an optimal environment for the employees to leap out of their comfort zone and pave the path to growth.

The CEO’s role as a committed leader has never been as vital as it is in the face of digital transformation, especially when organizations and entire countries face a crisis like Coronavirus. We can’t just stop the world, but we can make it run, even if slower, in a secure environment for people. It is from the CEO that the company will evolve and adapt under any circumstance towards new levels of competitiveness and efficiency.

Monica Paul

Monica Paul

CEO Magic Masterminds LLC/Founder of MCT and YSW

I am a Marketing Consultant and 25 years entrepreneur; a published fiction author, ghostwriter of hundreds of C-level executives in the IT industry, and web developer because I love it. My purpose is to use technology to help others to use storytelling as a tool to grow. I am a storyteller,  also a pragmatic planner and leader. My purpose is to put these skills together to share education and entertainment.