CEO Magic Masterminds/Marcomtec
The first reason to start strategizing before developing your website is that you love your money, that simple.
So, you want to a new site or to redesign your website, but where to start? You start thinking in terms of money investment instead of spent.
Like most people, when I started MARCOMTEC, I needed a website; I knew nothing about them, how to develop them or how to make them work. I didn’t know about all that happens behind the scenes. That was long ago!
Today, with many web projects behind me, I am in the position to help you with these endeavors.
In this industry, we learn something new about technology every day, but something that remains as a crucial thing to do before the development is the business strategy behind your website, and your business. The way the Internet works and grows is challenging. Consequently, we need to keep up.
One of the many things your website can do for your business is to help you to build a reputation and to get credibility; therefore the overall aesthetics and design must be aligned with your brand, products, and services; plus be easy to navigate and have the content your customers want to see.
According to the last studies, the design and functionality of a site constitute the 75% of the judgment it gets visitors first arrives.
I’ve compiled a few of the many reasons to work on a Web Strategy before the development. I give you some insight into the typical ‘user behavior’ and reactions to online content.
Consider this before designing or redesigning your website
1. Responsive to Mobile: The Priority
According to Statista, this 2018 the 52.2% of all the website traffic worldwide will be mobile; this is almost 2% up from the previous year and nearly 40% up from 2012. The importance of mobile-friendly web design has been increasing for the past several years, and that trend won’t slow down in the years to come. Supporting this, Google announced they are rolling its new Mobile First Index, around this first half of 2018. This pinpoints, even more, the importance of the mobile version of your website. You really want it to be seen in the searches.
Now, read this: Nearly 8 in 10 customers might stop engaging with content that doesn’t display well on their device.
This means the amount of traffic on your website is meaningless if your visitors touch your website without really looking and engaging with your content. Users rather move forward to the next item on the search than settling for a non-responsive website.
2. Align your Business, Your Products/Services, and Your Messages with Your Brand
Your website design tells everything about your business and therefore your brand.
Studies have shown that 59% of web users prefer to stick with a website that presents engaging content beautifully presented.
Your website design speaks tons about your business; are you sure that it is sending the right message? When you evaluate your website design together with the content and an analysis of your audience you can really improve your bottom line.
Your strategy is never static. Brands and businesses evolve, so should the design of your image and of course, your website. A professional website with good content helps to build the trust and credibility of your brand.
3. Make your Website an Investment
Your website is a marketing and sales tool that shows the value of your business and will help you to engage customers. Invest in having professionals planning and developing your website.
Here is why: A productive site is the core of a successful online strategy, it is the platform to publish Ads, direct users from email campaigns and social media; ultimately to have daily communication with your customers and audience.
As every element of your business plan, your website is expected to give a Return on the Investment. If you don’t take the time to design a web strategy, your online marketing tactics will suffer.
4. Focus on Your Website Performance
As mentioned before, statistics have shown that users will move away from websites with poor design, content, or performance. They won’t wait more than 3 seconds for your website to load. Navigation and speed are critical. This means you need to work on your site’s load speed among other factors that may affect the performance.
The key to succeeding with your site is to focus on the customer experience. A good strategy considers the navigation and image optimization as well as the cache, and performance tests.
5. SEO Is Key
Web Planning also includes an SEO strategy. You want a website with visibility that provides great user experience and can be found in the searches.
SEO means you will target the right customers using keywords, a good SEO copywriting, optimized images, and some code. SEO friendly websites double their opportunities to increase their traffic.
A blog is highly advised to target keywords easily and rank for certain targeted terms.
A good website is dynamic, a static site becomes an isolated island on the Internet; therefore a spent.
Business always goes first, and the website is a tool to help you to reach your business goals, if it doesn’t work this way, think about it and consider strategizing before developing.
If you want to learn more about Web Planning or Web Audit, contact me. I will be happy to help you.
You can also reach me on Marcomtec’s Facebook Page or the Facebook Group “Meeting Signature Entrepreneurs and Life Changers.” Shoot me a message; I’d love to hear from you.