B2B companies spend millions on Marketing. The sales area get the leads and then…
Simply put, a copywriter is a “salesperson in print.”
Do you know what is the first thing a reader sees when purchasing a book? Of course, you know! The cover, and this what makes it that important. Let me explain why.
Beloved users, clients, readers; you name them. They want to know how others benefit or enjoy your offer, rather than a silent number of people who already have it.
Lately the Hispanic consumer segment is on the radar of every Fortune 500 CMO. These are the facts and a good reason to invest in it: a 163% increase in Hispanic population between 2010 and 2050, this means the 30% of the population by 2050. One trillion dollars in buying power in 2010, rising to $1.5 trillion next year, an increase of 50% in five years which is now!